To support several product launches, Corsair launched a global ambassador program to generate brand awareness throughout the year with this evergreen influencer strategy.
Corsair is one of the world’s leading providers of high-performance PC peripherals and
components. As a hardware company, it’s important for their marketing to be relatively evergreen.
Learn how 17³Ô¹ÏÍø helps the world’s top brands get the most out of their influencer strategy.
Many brands leverage influencers for single campaigns or activations around a particular launch. With over 50 product launches each year, Corsair needed a way to keep the conversation going with consistent content throughout the year. They also needed a solution that would scale to allow them to reach their audience globally.
Fueled by our expertise in social engagement, find out how 17³Ô¹ÏÍø helped Corsair get over 10,000 applicants, and quadruple their exposure through influencers. In this study, you’ll see how Corsair scaled their influencer strategy to incorporate a global ambassador program.
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