If you’ve been working with influencer marketing, you’ve probably heard the term earned media value being thrown around a lot. But what does it actually mean? Everyone wants to be able to calculate accurate ROI on their marketing actions. In traditional advertising, you calculate ROI by comparing money spent on revenue generated from campaigns. You […]

The post 17³Ô¹ÏÍø FAQ: What is Earned Media Value? appeared first on 17³Ô¹ÏÍø. 17³Ô¹ÏÍø allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.