17勛圖厙 / The Ecommerce Influencer Marketing Platform Fri, 14 Feb 2025 10:49:31 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 /wp-content/uploads/2018/01/cropped-sideqik-logo-icon-square-narrow-32x32.jpg 17勛圖厙 / 32 32 How Much Should You Pay Brand Ambassadors? A Guide to Budgeting For Influencer Marketing /influencer-marketing/how-much-should-you-pay-brand-ambassadors-a-guide-to-budgeting-for-influencer-marketing /influencer-marketing/how-much-should-you-pay-brand-ambassadors-a-guide-to-budgeting-for-influencer-marketing#comments Tue, 02 May 2023 20:29:38 +0000 /?p=26795

Influencer marketing has become a crucial part of the marketing strategy for many businesses. With social media platforms continuing to grow in popularity, businesses have realized the power of collaborating with influencers to reach a wider audience.  But how much does it actually cost to run influencer marketing campaigns? How much do you need to […]

The post How Much Should You Pay Brand Ambassadors? A Guide to Budgeting For Influencer Marketing appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/how-much-should-you-pay-brand-ambassadors-a-guide-to-budgeting-for-influencer-marketing/feed 13330 Jenna Wessinger 26795
How Complexity Gaming Brings in New Players, Monitors Growth, and Measures Partner Impact with 17勛圖厙 /influencer-marketing/how-complexity-gaming-brings-in-new-players-monitors-growth-and-measures-partner-impact-with-sideqik /influencer-marketing/how-complexity-gaming-brings-in-new-players-monitors-growth-and-measures-partner-impact-with-sideqik#comments Thu, 23 Feb 2023 01:50:00 +0000 /?p=24576

Complexity Gaming is one of the longest standing esports organizations in North America, and one of the most successful and well-respected. Established in 2003 by Founder and CEO Jason Lake, Complexity has won over 140 championships across 30+ different games.  Now owned by Dallas Cowboys owner Jerry Jones and investor John Goff, Complexity is working […]

The post How Complexity Gaming Brings in New Players, Monitors Growth, and Measures Partner Impact with 17勛圖厙 appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/how-complexity-gaming-brings-in-new-players-monitors-growth-and-measures-partner-impact-with-sideqik/feed 12840 Jenna Wessinger 24576
Expanding Your Brand Through Twitch /influencer-marketing/expanding-your-brand-through-twitch-with-sideqik /influencer-marketing/expanding-your-brand-through-twitch-with-sideqik#comments Mon, 20 Feb 2023 17:44:00 +0000 /?p=26403

Twitch has quickly become table-stakes for any company looking to get in front of some of the more difficult demographics to reach. With it's live streaming capabilities, Twitch currently has 76% of the marketshare compared to Youtube and Facebook. Plus, it has an increasingly diverse demographic, with a growing amount of disposable income as gamers […]

The post Expanding Your Brand Through Twitch appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/expanding-your-brand-through-twitch-with-sideqik/feed 9341 Jenna Wessinger 26403
Challenges of Influencer Marketing /influencer-marketing/challenges-of-influencer-marketing /influencer-marketing/challenges-of-influencer-marketing#comments Wed, 08 Feb 2023 15:49:40 +0000 /?p=26720

Influencer marketing has become one of the most effective ways of turning your target audience into customers. With so many advantages to this type of marketing, you may be wondering if it is too good to be true. As we know, there are always challenges to any campaign. Here are a few things to keep […]

The post Challenges of Influencer Marketing appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/challenges-of-influencer-marketing/feed 9610 Jenna Wessinger 26720
You���ve Launched an Influencer Marketing Campaign��� Now What? /influencer-marketing/youve-launched-an-influencer-marketing-campaign-now-what /influencer-marketing/youve-launched-an-influencer-marketing-campaign-now-what#comments Thu, 02 Feb 2023 23:10:53 +0000 /?p=26656

Launching your first influencer campaign can be a bit nerve-wracking. Once you have gotten everything in place, it might seem like you are done. You���ve done all the legwork - set your goals, identified your influencers and locked them in. However, that work is just beginning. So what���s next? Here are the next steps to […]

The post You���ve Launched an Influencer Marketing Campaign��� Now What? appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/youve-launched-an-influencer-marketing-campaign-now-what/feed 1236 Jenna Wessinger 26656
10 Things You Must Know About Influencer Marketing /influencer-marketing/10-things-you-must-know-about-influencer-marketing /influencer-marketing/10-things-you-must-know-about-influencer-marketing#comments Tue, 17 Jan 2023 14:36:45 +0000 /?p=26624

Influencer marketing has grown dramatically over the last few years. Influencer-led social commerce is expected to grow to $22.2 billion by 2025 and was valued at $16.4 billion in 2022 according to Forbes. If you are considering getting started, here are a few things you should know.�� As the influencer marketing world grows, content creators […]

The post 10 Things You Must Know About Influencer Marketing appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/10-things-you-must-know-about-influencer-marketing/feed 4073 Jenna Wessinger 26624
How to Budget for Influencer Marketing in 2023 /influencer-marketing/how-to-budget-for-influencer-marketing-in-2023 /influencer-marketing/how-to-budget-for-influencer-marketing-in-2023#comments Tue, 10 Jan 2023 20:29:25 +0000 /?p=26602

It���s no secret that influencer marketing is on the rise with no end in sight. According to Forbes, the influencer marketing industry is predicted to grow to $22.2 billion by 2025 and was valued at $16.4 billion in 2022. This is the time to jump on board with this type of marketing campaign. The question […]

The post <strong>How to Budget for Influencer Marketing in 2023</strong> appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/how-to-budget-for-influencer-marketing-in-2023/feed 219 Jenna Wessinger 26602
The 5 Best Ways to Find Influencers for Your Business /influencer-marketing/the-5-best-ways-to-find-influencers-for-your-business /influencer-marketing/the-5-best-ways-to-find-influencers-for-your-business#comments Wed, 04 Jan 2023 16:19:40 +0000 /?p=26595

Social media is one of the most important and effective ways to promote your business. However, traditional ads via social media are not the best way to get your name out there. Enter influencer marketing. You can truly gain a lot from influencer marketing, but you need to find the right people to partner with.  […]

The post <strong>The 5 Best Ways to Find Influencers for Your Business</strong> appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/the-5-best-ways-to-find-influencers-for-your-business/feed 3397 Jenna Wessinger 26595
Why User Generated Content is Important /influencer-marketing/why-user-generated-content-is-important /influencer-marketing/why-user-generated-content-is-important#comments Mon, 02 Jan 2023 22:31:37 +0000 /?p=26592

What is User Generated Content? User-generated content (UGC) is anything specific to a brand that a consumer creates independently that endorses it. It can be a photo on Instagram, a video on Youtube, a review on a website, or a streamer on Twitch endorsing a product while they���re live.  Essentially, UGC is digital word of […]

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/influencer-marketing/why-user-generated-content-is-important/feed 9823 Jenna Wessinger 26592
Stand Out with Influencer and Ambassador Programs /influencer-marketing/stand-out-with-influencer-and-ambassador-programs /influencer-marketing/stand-out-with-influencer-and-ambassador-programs#comments Wed, 02 Nov 2022 20:27:13 +0000 /?p=26177

For marketers and business owners who are just getting started on implementing creators into their marketing campaigns, it can be intimidating. How do you choose the best creators and ambassadors for your brand? And once you have them, how do you effectively use them to achieve your goals and maximize return on investment? Let���s take […]

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/influencer-marketing/stand-out-with-influencer-and-ambassador-programs/feed 3 Jenna Wessinger 26177
Take the Horror Out Of Your Marketing Campaigns With 17勛圖厙���s Filters /influencer-marketing/take-the-horror-out-of-your-marketing-campaigns-with-sideqiks-filters /influencer-marketing/take-the-horror-out-of-your-marketing-campaigns-with-sideqiks-filters#comments Thu, 27 Oct 2022 16:43:53 +0000 /?p=26137

It���s every marketer���s worst nightmare: you find an influencer that looks and sounds great for your brand, you bring them onto your campaigns, and then they say or do something that is completely not aligned with your brand���s values. If you���re targeting families or a more conservative crowd, an influencer with controversial views or R-rated […]

The post Take the Horror Out Of Your Marketing Campaigns With 17勛圖厙���s Filters appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/take-the-horror-out-of-your-marketing-campaigns-with-sideqiks-filters/feed 6 Jenna Wessinger 26137
Micro and Nano Influencers Can Make a Big Difference to Your Brand /influencer-marketing/micro-and-nano-influencers-can-make-a-big-difference-to-your-brand /influencer-marketing/micro-and-nano-influencers-can-make-a-big-difference-to-your-brand#comments Thu, 06 Oct 2022 13:47:49 +0000 /?p=25893

When you���re looking around at influencers with 17勛圖厙���s discovery tool, it can be easy to dismiss the smaller influencers with their modest follower counts. Bigger is better, right? Especially when it comes to reach. But when it comes to sales, the little influencers can have a big impact. Here���s why: They���re more relatable. Nano and […]

The post Micro and Nano Influencers Can Make a Big Difference to Your Brand appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/micro-and-nano-influencers-can-make-a-big-difference-to-your-brand/feed 10 Jenna Wessinger 25893
4 Best Practices for Contacting an Influencer /influencer-marketing/4-best-practices-for-contacting-an-influencer /influencer-marketing/4-best-practices-for-contacting-an-influencer#comments Mon, 03 Oct 2022 20:09:58 +0000 /?p=25870

So you���ve found an influencer you want to work with to promote your product. Great! Finding them is the first step, but the next step is getting them to work with you. After all, collaborating with an influencer is a two way street. They have to buy into you as much as you���ve bought into […]

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/influencer-marketing/4-best-practices-for-contacting-an-influencer/feed 95 Jenna Wessinger 25870
Influencer Marketing + Affiliate Marketing /influencer-marketing/influencer-marketing-affiliate-marketing /influencer-marketing/influencer-marketing-affiliate-marketing#comments Wed, 21 Sep 2022 21:15:09 +0000 /?p=25699

Everyone who is on social media has seen someone, whether a friend or celebrity, who is endorsing some type of product or service. Most likely, you have encountered an influencer. From subscription boxes to clothing to makeup to gaming, influencer marketing is all over every social media platform and even website.  Why has influencer and […]

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/influencer-marketing/influencer-marketing-affiliate-marketing/feed 1894 Jenna Wessinger 25699
IRM 101: You are Ready for Influencer Marketing /influencer-marketing/irm-101-you-are-ready-for-influencer-marketing /influencer-marketing/irm-101-you-are-ready-for-influencer-marketing#comments Tue, 13 Sep 2022 20:45:15 +0000 /?p=25644

Influencer marketing does more than promote your product. It puts a face to your brand. It tells a story that traditional marketing just can���t. It connects you with the audiences that you want, and the customers that are more likely to make a purchase.  If the idea of finding influencers by searching for influencers on […]

The post IRM 101: You are Ready for Influencer Marketing appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/irm-101-you-are-ready-for-influencer-marketing/feed 5 Jenna Wessinger 25644
Cracking the Data Formula to Influencer Marketing /influencer-marketing/cracking-the-data-formula-to-influencer-marketing /influencer-marketing/cracking-the-data-formula-to-influencer-marketing#comments Mon, 12 Sep 2022 20:11:42 +0000 /?p=25640

So you���re working with an influencer that���s a good fit for your brand, and they���re presenting it across their channels. You���ve paid your influencer their fee, and given them a complimentary sample of your product to share across their channels. But outside of those expenses, that���s all the investment that you���ve made into your campaign.  […]

The post Cracking the Data Formula to Influencer Marketing appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/cracking-the-data-formula-to-influencer-marketing/feed 1293 Jenna Wessinger 25640
How Your Brand Can Find TikTok Influencers To Reach New Audiences嚙� /influencer-marketing/how-your-brand-can-find-tiktok-influencers-to-reach-new-audiences /influencer-marketing/how-your-brand-can-find-tiktok-influencers-to-reach-new-audiences#comments Tue, 14 Jun 2022 14:56:13 +0000 /?p=25338

More and more brands are looking to TikTok influencers to reach new audiences. This is especially true when those audiences are younger millennials or Gen Zers. Almost 50% of the app���s user base is below 29 years old, making it an ideal platform for reaching younger consumers.�� If Instagram is like the QVC of social […]

The post How Your Brand Can Find TikTok Influencers To Reach New Audiences嚙� appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/how-your-brand-can-find-tiktok-influencers-to-reach-new-audiences/feed 22 Joshua Smith 25338
Top Live Streaming Influencers to Watch in 2022 /influencer-marketing/top-live-streaming-influencers-to-watch-in-2022 /influencer-marketing/top-live-streaming-influencers-to-watch-in-2022#comments Thu, 05 May 2022 14:10:57 +0000 /?p=25249

Live streaming in gaming continues to be one of the fastest-growing forms of entertainment. This is especially true for millennials and Gen Zers. While it has been slowly growing in popularity for many years, the viewing audience for watching streamers playing games online exploded in 2020, at the height of the pandemic.   While live streaming […]

The post Top Live Streaming Influencers to Watch in 2022 appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/top-live-streaming-influencers-to-watch-in-2022/feed 8 Joshua Smith 25249
NFTs: How Your Brand���s Influencer Marketing Can Benefit /influencer-marketing/nfts-how-your-brands-influencer-marketing-can-benefit /influencer-marketing/nfts-how-your-brands-influencer-marketing-can-benefit#comments Fri, 01 Apr 2022 17:51:58 +0000 /?p=25230

If you browse the internet or watch TV at all these days, you���ve probably heard the term NFT thrown around often in the news. There���s a good reason for that: many brands and companies are jumping on the NFT train and attaching assets to them. But what you may not know is that the world […]

The post NFTs: How Your Brand���s Influencer Marketing Can Benefit appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/nfts-how-your-brands-influencer-marketing-can-benefit/feed 4 Joshua Smith 25230
How Travel Brands Can Use Influencer Marketing to Stay Afloat as the Pandemic Continues /influencer-marketing/how-travel-brands-can-use-influencer-marketing-to-stay-afloat-as-the-pandemic-continues /influencer-marketing/how-travel-brands-can-use-influencer-marketing-to-stay-afloat-as-the-pandemic-continues#comments Tue, 22 Feb 2022 16:35:10 +0000 /?p=25205

Initially, when the COVID pandemic hit, most of the world went into lockdown. As a result, traveling was not a top priority and effectively came to a halt. Staying safe during this stressful time became a more significant focus overall. As a result, the travel industry suffered since many local government agencies banned non-essential travel. […]

The post How Travel Brands Can Use Influencer Marketing to Stay Afloat as the Pandemic Continues appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/how-travel-brands-can-use-influencer-marketing-to-stay-afloat-as-the-pandemic-continues/feed 21 Nancy Rothman 25205
Health and Wellness Influencer Marketing: A Guide for Brands /influencer-marketing/health-and-wellness-influencer-marketing-a-guide-for-brands /influencer-marketing/health-and-wellness-influencer-marketing-a-guide-for-brands#comments Wed, 22 Dec 2021 15:01:00 +0000 /?p=25143

Influencers are gaining a stronghold on boosting fitness and diet strategies for online users.

The post Health and Wellness Influencer Marketing: A Guide for Brands appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/health-and-wellness-influencer-marketing-a-guide-for-brands/feed 94 Nancy Rothman 25143
The Value of Content Creators to Big Tech /influencer-marketing/the-value-of-content-creators-to-big-tech /influencer-marketing/the-value-of-content-creators-to-big-tech#comments Thu, 16 Dec 2021 14:27:00 +0000 /?p=25136

In November, the company formerly known as Facebook announced that it would offer creators a platform that will allow them to work around Apple���s infamous 30% revenue fee. To go with this announcement, the tech giant has also unveiled a bonus program that promises influencers and content creators anywhere between $5 and $20 for each […]

The post The Value of Content Creators to Big Tech appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/the-value-of-content-creators-to-big-tech/feed 6 Joshua Smith 25136
Twitch Influencer and Affiliate Marketing: Your Ultimate Guide for 2022 /influencer-marketing/twitch-influencer-and-affiliate-marketing-your-ultimate-guide-for-2022 /influencer-marketing/twitch-influencer-and-affiliate-marketing-your-ultimate-guide-for-2022#comments Mon, 15 Nov 2021 17:11:58 +0000 /?p=25034

If you think Twitch influencer affiliate marketing is only for video games, think again. Content creators in various niches are jumping on board to become Twitch streamers.

The post Twitch Influencer and Affiliate Marketing: Your Ultimate Guide for 2022 appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/twitch-influencer-and-affiliate-marketing-your-ultimate-guide-for-2022/feed 4205 Nancy Rothman 25034
3 Things Marketers Can Learn from Bumble���s Influencer Partnerships /influencer-marketing/bumble-influencer-partnerships /influencer-marketing/bumble-influencer-partnerships#comments Tue, 10 Mar 2020 15:40:00 +0000 /?p=24361

Since Bumble branched into influencer partnerships, each brand has developed its own personality. Here's 3 ways marketers can learn from a diverse audience.

The post 3 Things Marketers Can Learn from Bumble���s Influencer Partnerships appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/bumble-influencer-partnerships/feed 4002 Maria Lewczyk 24361
How Complexity Gaming Uses 17勛圖厙 to Elevate Player Recruitment /influencer-marketing/complexity-gaming-and-sideqik /influencer-marketing/complexity-gaming-and-sideqik#comments Wed, 12 Feb 2020 16:00:00 +0000 /?p=24170

As the esports indusry grows in size, more brands are taking notice. Here's how Complexity Gaming uses 17勛圖厙 to stay at the front of the competition.

The post How Complexity Gaming Uses 17勛圖厙 to Elevate Player Recruitment appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/complexity-gaming-and-sideqik/feed 7814 Maria Lewczyk 24170
What are Virtual Influencers, and What Do They Mean for Influencer Marketing? /influencer-marketing/virtual-influencers /influencer-marketing/virtual-influencers#comments Tue, 21 Jan 2020 16:00:10 +0000 /?p=23813

From the viral success of Lil Miquela to the mystery of Brud, virtual influencers are taking over influencer marketing. What does it mean for brands?

The post What are Virtual Influencers, and What Do They Mean for Influencer Marketing? appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/virtual-influencers/feed 4714 Maria Lewczyk 23813
2020 Influencer Trends for Influencer Marketing /influencer-marketing/2020-influencer-trends /influencer-marketing/2020-influencer-trends#comments Tue, 07 Jan 2020 16:00:00 +0000 /?p=23979

2019 was a big year . Now that we're into 2020, we've compiled a list of influencer trends to help improve your 2020 marketing strategies���using new 17勛圖厙 data.

The post 2020 Influencer Trends for Influencer Marketing appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/2020-influencer-trends/feed 13 Maria Lewczyk 23979
Using Influencer Marketing for a Successful Product Launch /influencer-marketing/product-launch-influencer-marketing /influencer-marketing/product-launch-influencer-marketing#comments Mon, 28 Oct 2019 10:24:08 +0000 /?p=22763

With influencer marketing on the rise, it only makes sense that brands build launch campaigns with this strategy in mind. How can influencers help build your success?

The post Using Influencer Marketing for a Successful Product Launch appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/product-launch-influencer-marketing/feed 95 Nancy Rothman 22763
3 Reasons Sports Brands Rely on Influencer Marketing /influencer-marketing/sports-brand-influencer-marketing /influencer-marketing/sports-brand-influencer-marketing#comments Mon, 14 Oct 2019 16:08:33 +0000 /?p=22797

Sports brands typically use influencers for two main goals: driving fans/loyalty and merchandise/ticket sales.��But there's a use case that isn't as apparent. Sports brands have to sell their team members as influencers for partnerships.

The post 3 Reasons Sports Brands Rely on Influencer Marketing appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/sports-brand-influencer-marketing/feed 9779 Nancy Rothman 22797
Can TikTok Work for Influencer Marketing? /influencer-marketing/tiktok-for-influencer-marketing /influencer-marketing/tiktok-for-influencer-marketing#comments Mon, 07 Oct 2019 11:14:46 +0000 /?p=22766

ay be hard to believe that anything could overtake Facebook, Instagram, or Twitter, but there���s a new kid on the social media block that is taking Gen Z by storm. TikTok is a music-based app that seems to have replaced Vine as the short-video app of the next generation.

The post Can TikTok Work for Influencer Marketing? appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/tiktok-for-influencer-marketing/feed 72 Nancy Rothman 22766
Can Influencer Marketing Work for B2B Industries? /influencer-marketing/b2b-influencer-marketing-work /influencer-marketing/b2b-influencer-marketing-work#comments Tue, 17 Sep 2019 14:51:01 +0000 /?p=21521

Instagram influencer marketing spend is expected to hit ~$8 billion in 2020, and B2B marketers don���t want to leave the opportunity behind.  In fact, influencer marketing was number 4 on the list of B2B marketing trends for 2019, but many of us are used to seeing influencer marketing used strictly in B2C strategies--so it���s harder […]

The post Can Influencer Marketing Work for B2B Industries? appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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/influencer-marketing/b2b-influencer-marketing-work/feed 2541 Nancy Rothman 22673
[NEW DATA] Influencers are the New Social Circle: What it means for influencers /influencer-marketing/new-data-influencers-are-the-new-social-circle-what-it-means-for-influencers /influencer-marketing/new-data-influencers-are-the-new-social-circle-what-it-means-for-influencers#comments Wed, 21 Aug 2019 13:01:21 +0000 /?p=21490

Social media technology has come a long way since Facebook���s first inception in a Harvard residence hall and since Jack Dorsey tweeted the first tweet in 2006. The way consumers use social media has evolved as well.�� Most channels initially began as a way to keep in touch, share with family and friends, or publish […]

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/influencer-marketing/new-data-influencers-are-the-new-social-circle-what-it-means-for-influencers/feed 7728 Nancy Rothman 22670
What is an Instagram Business Account? How is it Different from a Personal Account? /influencer-marketing/what-is-an-instagram-business-account /influencer-marketing/what-is-an-instagram-business-account#comments Mon, 05 Aug 2019 15:11:02 +0000 http://upbeat-kidney.flywheelsites.com/?p=21423

An Instagram business account is a type of profile that allows businesses to post on Instagram like a personal account, but with features that apply directly to businesses like analytics, promotional posts, follower insights, on-click shopping, and more.�� Want to learn more about Creator profiles and if it���s right for you? Check out our article […]

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/influencer-marketing/what-is-an-instagram-business-account/feed 109 Nancy Rothman 21423
Gaining Access to Influencer Engagement Data for Better ROI /influencer-marketing/influencer-authentication /influencer-marketing/influencer-authentication#comments Wed, 10 Jul 2019 15:23:43 +0000 http://upbeat-kidney.flywheelsites.com/?p=21257

Social platforms are constantly testing different reactions (hello, LinkedIn) and even getting rid of visible engagement metrics altogether. Most recently, Instagram has tested getting rid of ���Like��� numbers completely. The leaders of these social channels want people to interact more authentically with the content on their platforms. Regarding the hidden Likes test, an Instagram spokesperson […]

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How Do Brands Track Influencer Marketing ROI? /influencer-marketing/influencer-marketing-roi /influencer-marketing/influencer-marketing-roi#comments Mon, 08 Jul 2019 06:30:31 +0000 http://upbeat-kidney.flywheelsites.com/?p=21208

The power of the influencer isn���t solely based on their ability to build consumer loyalty. Influencers have a positive impact on your ROI, and you can track that impact to measure your partnership���s success. Break down the different ways influencers bring attention to your business, and you���ll find that your ROI benefits through more avenues […]

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/influencer-marketing/influencer-marketing-roi/feed 27 Nancy Rothman 21208
Choosing the Right Influencer for Your Clothing Brand: Tips from 17勛圖厙���s Team of Influencer Marketing Experts /influencer-marketing/choosing-right-clothing-brand-influencer /influencer-marketing/choosing-right-clothing-brand-influencer#comments Wed, 24 Apr 2019 18:32:31 +0000 http://upbeat-kidney.flywheelsites.com/?p=20879

According to a Fashion and Beauty Monitor report, 57% of fashion companies use influencer marketing in their strategies, and 21% plan to add it to their mix if they haven���t already. The Digital Marketing Institute says, ���Not only do 49% of consumers depend on influencer recommendations but 40% had purchased something after seeing it on […]

The post Choosing the Right Influencer for Your Clothing Brand: Tips from 17勛圖厙���s Team of Influencer Marketing Experts appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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Influencer Network or Influencer Marketing Platform: Which Do I Need? /influencer-marketing/influencer-network-or-influencer-marketing-platform-which-do-i-need /influencer-marketing/influencer-network-or-influencer-marketing-platform-which-do-i-need#comments Tue, 16 Apr 2019 17:27:59 +0000 http://upbeat-kidney.flywheelsites.com/?p=20866

Are you ready to take your influencer marketing to the next level, but overwhelmed by all the options for software tools on the market? Most tools fall into two categories: an influencer network, or an influencer marketing platform. Both products can help you achieve your goals, but depending on many variables, one may be better […]

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The Ultimate Cheat Sheet On How To Incentivize Influencers /together-marketing/ultimate-cheat-sheet-how-to-incentivize-influencers /together-marketing/ultimate-cheat-sheet-how-to-incentivize-influencers#comments Tue, 09 Oct 2018 15:09:12 +0000 http://www.upbeat-kidney.flywheelsites.com/?p=15049

To help you stay ahead of the curve, we���ve put together a handy cheat sheet that businesses and marketers can use to decide how to best incentivize influencers.

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How to Make a #AD Not Feel Like an Advertisement /influencer-marketing/how-to-make-a-ad-not-feel-like-an-advertisement /influencer-marketing/how-to-make-a-ad-not-feel-like-an-advertisement#comments Tue, 25 Sep 2018 17:51:33 +0000 http://upbeat-kidney.flywheelsites.com/?p=20467

People hate ads. Invention after invention has been created with the sole benefit of avoiding ads. Such things like online ad blockers to clean up the web browser, as well as TiVo and similar systems that allowed the user to record live TV and then fast forward through ads. Many people are even willing to […]

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Influencer Interview Series: McKenzie Renae /influencer-marketing/influencer-interview-series-mckenzie-renae /influencer-marketing/influencer-interview-series-mckenzie-renae#comments Tue, 11 Sep 2018 17:59:18 +0000 http://upbeat-kidney.flywheelsites.com/?p=18751

How Beauty Influencer McKenzie Renae Started and Her Tips For Reaching Out to Influencers   We interviewed Lifestyle/Beauty influencer McKenzie Renae (@McKenzie_Renae), and discovered how she works with brands and her view of influencer marketing shifts from 7 years ago when she began her career as an influencer. With over 65,000 fans that follow her […]

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/influencer-marketing/influencer-interview-series-mckenzie-renae/feed 365 Zubair Hossain 18751
6 Reasons You Need Brand Ambassadors For Your Business /influencer-marketing/6-reasons-you-need-brand-ambassadors-business-2 /influencer-marketing/6-reasons-you-need-brand-ambassadors-business-2#comments Wed, 22 Aug 2018 15:00:26 +0000 http://upbeat-kidney.flywheelsites.com/?p=15963

Credible brand ambassadors are able to offer many benefits, with the most important being the ability to give your brand a boost on social media, spread positive messages and influence consumer sales.��The most effective are those who are able to provide customer service and act as spokespeople for your brand. Brand ambassadors also benefit from […]

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/influencer-marketing/6-reasons-you-need-brand-ambassadors-business-2/feed 12088 17勛圖厙 Marketing 15963
Making the most of your partnerships by knowing influencer audience demographics /influencer-marketing/making-the-most-of-your-partnerships-by-knowing-influencer-audience-demographics /influencer-marketing/making-the-most-of-your-partnerships-by-knowing-influencer-audience-demographics#comments Tue, 07 Aug 2018 19:12:50 +0000 http://upbeat-kidney.flywheelsites.com/?p=20131

You know what an influencer talks about. It���s all over their accounts. But when looking to target the right influencer, don���t you wish you knew what their audience cared about? You can make many more decisions when you know more about your influencer audience demographics. Speak directly to people who care By knowing what an […]

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What Should you Pay Influencers for their Work? /influencer-marketing/what-should-you-pay-influencers-for-their-work /influencer-marketing/what-should-you-pay-influencers-for-their-work#comments Tue, 19 Jun 2018 19:18:14 +0000 http://upbeat-kidney.flywheelsites.com/?p=20030

There are many ways to work with influencers. You can offer them free product, only work with true brand advocates, or co-create content. But as many influencers look to turn their social media into their full-time job, a common question comes up. What should you pay influencers for their work? A recent��decade-long study��by a professor […]

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4 Ways to Measure ROI in Influencer Marketing (and more!) /influencer-marketing/4-ways-to-measure-roi-in-influencer-marketing-and-more /influencer-marketing/4-ways-to-measure-roi-in-influencer-marketing-and-more#comments Tue, 05 Jun 2018 18:40:21 +0000 http://upbeat-kidney.flywheelsites.com/?p=20000

Influencer marketing is the peak of modern day marketing. By leveraging earned media channels, you see a much higher return on investment then you would with traditional media buying alone. MediaKix estimates that the total ad spend in influencer marketing will balloon to $5 to $10 billion dollars in the next five years. According to […]

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Mobile Game Developers Should Take These 7 Influencer Marketing Tips Seriously /influencer-marketing/mobile-game-developers-should-take-these-7-influencer-marketing-tips-seriously /influencer-marketing/mobile-game-developers-should-take-these-7-influencer-marketing-tips-seriously#comments Tue, 01 May 2018 15:48:32 +0000 http://upbeat-kidney.flywheelsites.com/?p=19921

The last decade or so has seen tremendous gains in the mobile game world. What started as a casual two-dimensional game of Snake on a Nokia handset is now an industry that is worth over $45 billion. In fact, mobile games currently account for 42 percent of the total video game market, far more than […]

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What Europe���s new data privacy law, the GDPR, means for influencer marketing /influencer-marketing/what-europes-new-data-privacy-law-the-gdpr-means-for-influencer-marketing /influencer-marketing/what-europes-new-data-privacy-law-the-gdpr-means-for-influencer-marketing#comments Tue, 20 Mar 2018 19:59:25 +0000 http://upbeat-kidney.flywheelsites.com/?p=19842

If you haven���t heard, the way the web works is about to see big changes thanks to a new regulation by the European Union. The EU���s General Data Protection Regulation, or GDPR, is slated to take effect May 2018 and it���s likely going to change the way advertising works on the internet. What is the […]

The post What Europe���s new data privacy law, the GDPR, means for influencer marketing appeared first on 17勛圖厙. 17勛圖厙 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

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How Celebrities and Influencers Elevated the 2018 NBA All-Star Game /influencer-marketing/celebrities-influencers-elevated-2018-nba-star-game /influencer-marketing/celebrities-influencers-elevated-2018-nba-star-game#comments Tue, 20 Feb 2018 19:32:17 +0000 http://upbeat-kidney.flywheelsites.com/?p=19736

If you���ve been on social media recently you may know it was the 2018 NBA All-Star Game on Sunday. What you might not have realized, is that the game was primed for influencer content. Influencers ranging from celebrities to NBA superfans helped invigorate coverage of the game and ultimately paid off. The 2018 NBA All-Star […]

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Why 75% Of Marketers Are Working With Influencers /influencer-marketing/75-marketers-working-influencers /influencer-marketing/75-marketers-working-influencers#comments Tue, 05 Dec 2017 13:00:08 +0000 http://upbeat-kidney.flywheelsites.com/?p=16091

Influencer marketing is being��incorporated into more marketing strategies as it��grows in popularity. ��Marketers are realizing the value of influencer marketing, and therefore including it in their��yearly budgets. However, many have difficulty connecting with the right influencers. ��Sometimes marketers��fail��to realize that some influencers are not the right fit for their��brand. In addition, some marketers don't understand […]

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Some thoughts and thanks after Venture Atlanta /company/thoughts-thanks-venture-atlanta /company/thoughts-thanks-venture-atlanta#comments Tue, 17 Oct 2017 18:14:07 +0000 http://upbeat-kidney.flywheelsites.com/?p=19015

Here at 17勛圖厙, we like to think of ourselves as a thoroughly Atlanta company. We had the opportunity last week to speak at Venture Atlanta, which reaffirmed that identity.�� The conference is the Southeast's premier event for connecting technology innovation and investment capital. Beyond that, it was a great way to see Atlanta���s most innovative […]

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Top beauty influencers and what they're doing right /influencer-marketing/top-beauty-influencers-theyre-right /influencer-marketing/top-beauty-influencers-theyre-right#comments Thu, 12 Oct 2017 18:34:17 +0000 http://upbeat-kidney.flywheelsites.com/?p=19008

1. Huda Kattan aka @HudaBeauty #tb Halloween 2016 What tutorial should I do for Halloween this year? I need inspiration darlings, I would love to hear your feedback ��歹�� A post shared by Huda Kattan (@hudabeauty) on Oct 11, 2017 at 6:47am PDT Huda Kattan started as a beauty blogger before pivoting to YouTube. Now, […]

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Bots, brands, algorithms: Debunking one influencer's complaints /influencer-marketing/debunking-fears-instagram-bots /influencer-marketing/debunking-fears-instagram-bots#comments Thu, 28 Sep 2017 17:30:12 +0000 http://upbeat-kidney.flywheelsites.com/?p=18961

If you get our email newsletter (which you should!) you���ve seen that Digiday talked to an anonymous fashion influencer who had some harsh words about the industry. Among the influencer���s complaints was the prevalence of bots, and perceived corporate pressure to get more engagement ��� even if you have to pay for it. Some of […]

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17勛圖厙 selected to present at Venture Atlanta 2017 /influencer-marketing/sideqik-venture-atlanta-2017 /influencer-marketing/sideqik-venture-atlanta-2017#comments Thu, 14 Sep 2017 18:56:47 +0000 http://upbeat-kidney.flywheelsites.com/?p=18894

17勛圖厙 is excited to announce��that it has been selected to present at Venture Atlanta 2017, the Southeast���s premier event for connecting technology innovation and investment capital. ���Venture Atlanta is the most impactful venture conference in the southeast, and we're excited to share 17勛圖厙���s growth,��� said Jeremy Haile, 17勛圖厙���s founder and CEO. ���It���s also great to […]

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Twitch or YouTube? What's best for influencer marketing in the gaming world? /esports/gaming-whats-best-influencer-marketing /esports/gaming-whats-best-influencer-marketing#comments Tue, 12 Sep 2017 17:11:18 +0000 http://upbeat-kidney.flywheelsites.com/?p=18880

When it comes to gaming, it���s hard to tell what platform your audience is going to be watching. Should you back influencers who post Let���s Play videos that can be visited again and again? Or is a livestream the way to go? Here at 17勛圖厙, we���ve broken down some of the pros and cons of […]

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10 Tips to Increase Your YouTube Ranking /influencers/10-tips-increase-youtube-ranking /influencers/10-tips-increase-youtube-ranking#comments Tue, 03 Jan 2017 15:07:21 +0000 http://upbeat-kidney.flywheelsites.com/?p=16856

Most people browsing through YouTube are either looking through their personalized feeds or just moving from one related video to another. Because of how YouTube works, the only ranking you have is in their search. YouTube keyword-based search is also personalized to an extent. It would always display videos from channels you subscribed to, or […]

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Launching An Effective Campus Ambassador Program /influencer-marketing/launching-effective-campus-ambassador-program /influencer-marketing/launching-effective-campus-ambassador-program#comments Thu, 15 Dec 2016 14:00:00 +0000 http://upbeat-kidney.flywheelsites.com/?p=15783

Campus Ambassador Programs are a popular way for brands to establish themselves on a university campus. Building an effective campus ambassador program requires proper organization to ensure that your efforts are well channeled, that your qualified reps are all on board and referrals are done properly. Below are some tips you need to ensure your […]

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24 Ways to Get More Subscribers on YouTube- Infographic Pt. 2 /influencers/more-subscribers-on-youtube-infographic-pt-2 /influencers/more-subscribers-on-youtube-infographic-pt-2#comments Fri, 18 Nov 2016 15:00:54 +0000 http://upbeat-kidney.flywheelsites.com/?p=17279

YouTube is a robust and popular community which everyone can be a part of, but from an outside perspective it may seem that all it takes to succeed is popular videos. As we have previously mentioned, there are a lot of moving parts to the platform which you may not be aware of or have […]

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24 Ways to Get More Subscribers on YouTube ��� part 1 /together-marketing/24-ways-get-subscribers-youtube-infographic-pt-1 /together-marketing/24-ways-get-subscribers-youtube-infographic-pt-1#comments Tue, 11 Oct 2016 14:15:05 +0000 http://upbeat-kidney.flywheelsites.com/?p=17014

Making a name for yourself��on YouTube is��easier to achieve than ever before. With higher quality video devices and editing programs, producing professional videos is cheaper and��more accessible. However, the quest to be successful on YouTube has led to��a lot of competition. The goal��of this infographic is to help guide you on how to stand out […]

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7 Ways to Reach the Right Audience on YouTube /influencers/7-ways-to-reach-the-right-audience-on-youtube /influencers/7-ways-to-reach-the-right-audience-on-youtube#comments Tue, 20 Sep 2016 14:00:10 +0000 http://upbeat-kidney.flywheelsites.com/?p=16880

Getting a faithful following on YouTube is not an easy thing to do. Producing high quality content has to do with passion and commitment, but when you look closely you will see that there is a science in engaging audience too. Below are 7 tips that will help you build the right audience on YouTube […]

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Roger Lopez, Among Hub Magazine���s 2016 Diversity Game Changers in Technology /company/roger-lopez-from-sideqik-among-hub-magazines-2016-diversity-game-changers-in-technology /company/roger-lopez-from-sideqik-among-hub-magazines-2016-diversity-game-changers-in-technology#comments Mon, 22 Aug 2016 20:02:09 +0000 http://upbeat-kidney.flywheelsites.com/?p=16521

[av_textblock size='' font_color='' color=''] Roger Lopez, from 17勛圖厙, Among Hub Magazine���s 2016 Diversity Game Changers in Technology Technology Association of Georgia (TAG) publication releases latest issue��focused on Diversity in Technology. ATLANTA (July 00, 2016) ��� The Technology Association of Georgia (TAG), one of the nation���s largest state trade organizations dedicated to technology and innovation, recently […]

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10 Benefits of Influencer Marketing /together-marketing/10-benefits-of-influencer-marketing /together-marketing/10-benefits-of-influencer-marketing#comments Thu, 13 Aug 2015 15:00:22 +0000 http://www.upbeat-kidney.flywheelsites.com/?p=13908

Influencer Marketing ��� often called ���Word of Mouth��� marketing ��� involves leveraging your current consumers into brand advocates who share your product(s) and increase your audience. Influencer Marketing is no secret at this point and everyone is talking about the different strategies, as well as the importance that Influencer Marketing has today. You may have […]

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Getting an Audience for Free /together-marketing/getting-an-audience-for-free /together-marketing/getting-an-audience-for-free#comments Mon, 06 Apr 2015 12:25:34 +0000 http://www.upbeat-kidney.flywheelsites.com/?p=13160

Getting hits online becomes more complicated the deeper that you look at it, Google alone has over 200 factors for how they categorize and rank each individual site that shows up in an average search and that list keeps growing! Thankfully most of those factors are already taken care of as long as you focus […]

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Why are these the worst marketing fonts? /marketing-humor/why-are-these-the-worst-marketing-fonts /marketing-humor/why-are-these-the-worst-marketing-fonts#comments Fri, 06 Feb 2015 20:55:45 +0000 http://www.upbeat-kidney.flywheelsites.com/?p=12574

Fonts are seriously important in marketing. Amazingly, fonts can convey all kinds of messages besides the words written. Fonts can make your brand���s personality shine through, but keep in mind not all fonts are created equally. You probably already know that consistency in fonts is a must, but consistently using these three fonts in your […]

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How Did Your Internship Change or Affirm Your Career Goals? /internships/how-did-your-internship-with-us-change-or-affirm-your-career-goals /internships/how-did-your-internship-with-us-change-or-affirm-your-career-goals#comments Thu, 18 Sep 2014 18:43:35 +0000 http://www.upbeat-kidney.flywheelsites.com/?p=10344

We interviewed current and past interns and employees of our company to see how their experience here has changed or confirmed their career goals. Danielle Ishak "Going into this internship, I had an idea of the master's degree I'm going to pursue. So as far as my goals, since my masters is very different, I […]

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How to Create Brand Awareness /together-marketing/how-to-create-brand-awareness /together-marketing/how-to-create-brand-awareness#comments Wed, 09 Jul 2014 14:35:53 +0000 http://www.upbeat-kidney.flywheelsites.com/?p=9741

As the head designer of Chanel and Fendi, it is safe to assume Karl Lagerfeld knows a thing or two about creating brand awareness. While many growing companies focus on generating that next sale, it is often more important to take time to create awareness for your brand. Higher brand awareness leads to increased sales […]

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Social Media in a Nutshell /infographics/social-media-in-a-nutshell /infographics/social-media-in-a-nutshell#comments Tue, 18 Mar 2014 15:22:50 +0000 http://www.upbeat-kidney.flywheelsites.com/?p=8214

Looking for the basic yet important statistics of social media? Well, here is an infographic showing social media in a nutshell.

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We Welcomes Guest Posts! /company/we-welcomes-guest-posts /company/we-welcomes-guest-posts#comments Thu, 30 Jan 2014 17:22:32 +0000 http://www.upbeat-kidney.flywheelsites.com/?p=4975

If you are searching where to guest post you have found the right place! We are very interested to hear the voices of our followers and their input about the world of digital marketing...or something completely irrelevant yet super interesting! Why guest post? 1. Elevate Status & Credibility����� Writing well-researched, in-depth posts on relevant blogs, […]

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Lists: Twitter���s Unsung Hero /brand-awareness/lists-twitters-unsung-hero-twitter-lists /brand-awareness/lists-twitters-unsung-hero-twitter-lists#comments Wed, 24 Apr 2013 16:10:59 +0000 http://www.upbeat-kidney.flywheelsites.com/?p=1428

Twitter strategy for most people has to do with how tweets are crafted. Where should the link be placed in a tweet? How often should we share? As often as these points are deliberated, it���s easy to overlook how Twitter is a two-way street. It���s as much about listening and consuming content as it is […]

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