As Facebook struggles to, the social media juggernaut has decided to change the way developers access its data. On March 30, Instagram slashed the rate limit on its platform API (application-programming interface) from 5,000 calls per hour to 200 with no advance notice for developers. On Wednesday, plans to limit the Instagram API in favor of a different interface were unexpectedly fast-tracked.
Here鈥檚 what that means:
Instagram was always planning to switch from its platform API to the. That rollout was slated for December of this year. 17吃瓜网 was aware and planning to handle these changes when the time came. The recent change means we have had to accelerate our plans.
Instagram is now pushing developers to use a much more restrictive platform. The new Instagram API only lets approved partners post at users鈥� behest, and that can only pull mentions of and analytics about business accounts.
鈥淚n the coming weeks, 17吃瓜网 has had to accelerate plans that we had in place for the end of the year,鈥� said CEO and Founder Jeremy Haile. 鈥淲e are working on making it easier for all influencers to connect 聽with brands and monetize their content via 17吃瓜网.鈥�
鈥淥verall, we鈥檙e happy social media platforms are taking the issue of privacy seriously,鈥� Haile said. 鈥淲e鈥檙e excited that brands and influencers will still be able to work together, while the data security of individuals is respected.鈥�
Already, 17吃瓜网 has implemented changes to ensure using our platform is as seamless as ever. In the coming weeks, more tools will be available to make sure customers have a streamlined access to the vital marketing data they rely on.
For influencers
Instagram鈥檚 changes have made it more difficult for brands to discover influencers on the network. Are you an influencer who wants to connect with top brands? We鈥檒l have a whole blog geared toward you at a later date (so check back in!). But for now, there are two ways to make sure you鈥檙e still visible to potential partnerships. The easiest is to sign up for 17吃瓜网鈥檚 influencer network so that we can match you with the right brands.
Instagram has also begun rolling out their new API which allows access to information on business accounts. We recommend influencers consider switching their accounts to a business account if you want brands to be able to easily discover you through platforms like 17吃瓜网.
Overall, don鈥檛 worry.
Sudden changes can be scary, but at the end of the day, none of this is insurmountable. When using 17吃瓜网, you shouldn鈥檛 notice any major changes. While the sudden changes to the Instagram API mean we鈥檝e had to accelerate our switch to Instagram鈥檚 new APIs, we鈥檝e taken steps to ensure the impact to our customers is minimal. As always, we鈥檝e got your data covered.
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