Holiday Marketing Stats
Tis the season, and a season it is! Retail sales are expected to be higher than ever this year, reaching an estimated $863 billion, of which, e-commerce contributes an estimated $72.4 billion (cmo.com). This is a 14% increase in e-commerce holiday sales from last year, an impressive leap! This year is also the first holiday season in which mobile purchases are expected to exceed $100 million. This increase in mobile, and web purchasing points to a changing marketplace, not only for the holiday season but for retail in general. So how are marketers modifying聽their strategies to fit these changes? Let’s find out:
Holiday Marketing Strategies:
To remain relevant in the ever-changing retail landscape, marketers are relying heavily on social media to fuel brand exposure and influence purchases during the holiday season. More than 70% of brands are allocating at least 50% of their digital marketing budget to search and social (cmo.com). The holiday season is the greatest season for marketers because it presents the greatest opportunity to drive traffic to their sites 鈥� generating leads, and increasing brand awareness. Be sure to carefully plan and execute a holiday marketing campaign, and make the most of this giving season.
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2 Responses
Interesting stats ! Holiday marketing shows how important timing, audience engagement, and strong campaigns are for reaching shoppers effectively.
Putting half the digital budget into search and social can make sense, but holiday retailers have a tight window to recover that spend. More traffic won’t help much if delivery cutoffs have already passed.